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Advertising Communication

    Bachelor of Arts, Minor
    Erie, Pennsylvania

Channel your Creativity into a Rewarding Career with an Advertising Communication Degree from 成人抖音破解版

In our globally connected marketplace today, the demand for advertising experts who can meet consumer needs is ever increasing. 成人抖音破解版's advertising communication program will lead you to master the principles of advertising and marketing to make your own mark in organizations large or small, for-profit or nonprofit, local or international.

  • Polish your craft in the heart of Erie’s vibrant and growing online marketing community.
  • Increase your professional marketability through service-learning projects, internships and hands-on coursework.
  • Learn from faculty who have had successful careers in the disciplines they teach.

Learn to Lead the Way in Advertising Communication

  • Master the integrated marketing communication model that combines the promotional mix of advertising, public relations, direct marketing, sales promotion and internet and social media.
  • Tailor your coursework for the type of marketing career you want to pursue.
  • Gain the promotional tools needed to ensure the knowledge and skills necessary for career success through class and project work.

Experience an Exceptional Learning Environment

  • Gain real-world experience through a three-credit internship opportunity that is required prior to graduation.
  • The program's location in the Center for Communication and the Arts puts access to the resources of all of the University's communication, media and arts faculty and technology at your fingertips.
  • Get valuable experience through on- and off-campus placements that can be local, national or international.

Inspire your Academic Success

Gain real-world knowledge through key advertising communication courses including:

Fundamentals of Advertising: Gain a strong foundation in the building blocks of the business: creativity, integrated marketing communication, agency structure and media options.

Principles of Public Relations: An exciting career as a public relations professional starts with this course, which will give you a foundation in public relations strategies and communication tools.

Integrated Marketing Campaign Development: Student teams collaborate as an in-class agency to compete and win the account of an actual local nonprofit organization with the guidance of a local advertising professional.

Achieve the Possibilities

Our advertising communication program is designed for your success. Through curriculum flexibility and high-quality educational opportunities, you can:

  • Build a portfolio of work that potential employers want to see beginning in your first year - a great advantage when you look for your first job.
  • Secure an in-demand career with client- and agency-side marketing, public relations and advertising organizations, with the government, or in the nonprofit sector.
  • Earn an average starting salary of $40,000 or mid-career salary of $79,400, according to the Bureau of Labor Statistics.

Student Learning Outcomes

Advertising / Communication

Degree: Undergraduate | Bachelor of Science
College: College of Humanities, Education and Social Sciences

Our Faculty Experts

Jennifer Allen Catellier

Associate Professor
Health Communications

Co-Director
Communication and The Arts

Associate Professor
Communication and The Arts

Lindsey DiTirro

Assistant Professor
Communication and The Arts

Assistant Professor
Health Communications

Mary Gensheimer

Assistant Professor
Communication and The Arts

Assistant Professor
Theatre

Anne O'Neill

Associate Professor
Communication and The Arts

Program Director, Advertising
Marketing Program

Associate Professor
Business Administration

Pegene Watts

Visiting Professor
Communication and The Arts

Advisor of the 成人抖音破解版 Knight
Communication and The Arts

Megan Woller

Associate Professor
Fine Arts Program

Associate Professor
Communication and The Arts

Co-Director
Communication and The Arts

Daniel Adamus

Adjunct Lecturer
Communication and The Arts

Nicholas Artman

Adjunct Lecturer
Communication and The Arts

Brittany Batts

Assistant Coach
Women's Basketball

Adjunct Lecturer
Communication and The Arts

Jason Becker

Adjunct Lecturer
Communication and The Arts

Adjunct Lecturer
Management

Adjunct Lecturer
Col.Humanities,Ed.&SocScience

Erika Berlin

Adjunct Lecturer
Communication and The Arts

Karen Burchill

Adjunct Lecturer
Communication and The Arts

Almitra Clerkin

Adjunct Lecturer
Communication and The Arts

Benito DiStefano

Adjunct Lecturer
Communication and The Arts

Danielle Dolin-Bane

Adjunct Lecturer
Communication and The Arts

Adjunct Lecturer
Health Communications

Ryan Hodde

Adjunct Lecturer
Theatre

Adjunct Lecturer
Communication and The Arts

Brian Kuzman

Adjunct Lecturer
Communication and The Arts

Adjunct Lecturer
ECUA Interdisciplinary Study

Natalie Lander

Adjunct Lecturer
Communication and The Arts

Chester LaPrice

Operations Manager
WERG

Adjunct Lecturer
Health Communications

Adjunct Lecturer
Communication and The Arts

Jill McCormick

Adjunct Lecturer
Communication and The Arts

Mary McDade

Middle School Outreach Coordin
Col.Humanities,Ed.&SocScience

Adjunct Lecturer
Communication and The Arts

Adjunct Lecturer
Health Communications

Joe McNamara

Adjunct Lecturer
Communication and The Arts

Molly Minman

Adjunct Lecturer
Communication and The Arts

Adjunct Faculty
Master of Public Admin

Meghan Morphy

Associate Director Budget
Athletics

Adjunct Lecturer
Communication and The Arts

Sean Morphy

Digital Media Center Dir
Communication and The Arts

Adjunct Lecturer
Communication and The Arts

Linda Mukina Felker

Adjunct Lecturer
Health Communications

Adjunct Lecturer
Communication and The Arts

Jamie Murphy

Adjunct Lecturer
Communication and The Arts

Hollin Nies

Adjunct Lecturer
Communication and The Arts

Alexa Palilla

Adjunct Lecturer
English Department

Adjunct Lecturer
Communication and The Arts

Jamie Plaster

Adjunct Lecturer
Col.Humanities,Ed.&SocScience

Adjunct Lecturer
Communication and The Arts

Jordan Saeli

Assoc Dr Annual Gvng & Alum
Annual Fund

Adjunct Lecturer
Communication and The Arts

Lori Steadman

Director
Schuster Gallery

Adjunct Lecturer
Communication and The Arts

Adjunct Lecturer
English Department

Mariana Syrotiak

Director
English Language & Global Trng

Adjunct Lecturer
Communication and The Arts

Miles Vida

Senior Associate Director
Undergraduate Admissions

Adjunct Lecturer
Communication and The Arts

Marilee Wilkosz

Director
Global Suprt & Student Engagmt

Adjunct Lecturer
Communication and The Arts