成人抖音破解版

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Marketing

    Bachelor of Science in Marketing, 4+1 BS and Master of Business Administration or Master of Healthcare Administration, Minor
    Erie, Pennsylvania

Create, Engage and Lead With Expertise in Marketing from 成人抖音破解版

Marketing means creating, communicating and delivering value to customers. With 成人抖音破解版’s marketing major, you’ll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field

  • Learn from faculty experts who hold extensive professional and academic experience.
  • Earn a degree that is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Receive individualized instruction and meaningful student-faculty interaction through small class sizes.

Learn to Lead the Way in Marketing

  • Understand your customers and how to connect them to a product or service through effective product development, branding, promotion, pricing, distribution, and customer relationship management strategies.
  • Analyze global business opportunities and their implications on a firm’s product and branding strategy
  • Become a knowledgeable, creative, ethical and innovative marketing professional and leader who is equipped for a successful career in an increasingly competitive and dynamic business environment.

Experience an Exceptional Learning Environment

  • The program's location in the Center for Business Ingenuity gives you valuable local and national internship and service-learning project opportunities through access to the Small Business Development Center, Erie Technology Incubator, and Northwest Pennsylvania Beehive Network.
  • Experience an innovative education using state-of-the-art technology.
  • Gain hands-on experience on campus and in the community by applying classroom knowledge to real-world marketing initiatives.

Inspire your Academic Success

Gain practical knowledge through key marketing courses including:

Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.

Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve its operations.

Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed and measured.

Achieve the Possibilities

Students will gain a high-quality education that enables success in the rigors of graduate school or a future profession. Through an array of program opportunities, you can:

  • Secure valuable internship opportunities with local and national corporate organizations, state and local government, or nonprofit, health care, service and manufacturing organizations.
  • Join program graduates who have achieved successful careers in diverse organizations including Ford Motor Co., Erie Insurance Co., Wabtec Corp., PNC Bank, Marquette Savings Bank and more.
  • Careers in marketing, such as market research analysts earn an average median salary of $63,920 according to the Bureau of Labor Statistics.

Student Learning Outcomes

Marketing

Degree: Undergraduate | Bachelor of Science
College: College of Engineering and Business

Our Faculty Experts

Vishal Arghode

Associate Professor
Management

Associate Professor
Online Master Business Admin

Associate Professor, Master's
Masters Health Administration

Eric Brownlee

Professor
Management

Chairperson, Marketing. Entrep
Business Administration

Associate Professor
Graduate Business Studies

Renee Castrigano

Associate Professor
Accounting Program

Chairperson, Department of Acc
Accounting Program

Assistant Professor
Graduate Business Studies

Richard Hauser

Associate Professor
Finance & Economics

Assistant Professor
Business Administration

Assistant Professor
Accounting Program

Kurt Hersch

Assistant Professor
Entrepreneurship

Coordinator for the Minor of I
Entrepreneurship

Keith Holler

Visiting Assistant Professor
Graduate Business Studies

Adjunct Faculty
Mathematics Department

Terry Holmes

Assistant Professor
Accounting Program

Assistant Professor
Business Administration

Assistant Professor
Management

James Konzel

Assistant Professor
Management

Joseph Kuvshinikov

Associate Professor
Management

Associate Professor
Graduate Business Studies

Joshua Maurer

Assistant Professor
Management

William McAndrew

Associate Professor
Finance & Economics

Associate Professor
Business Administration

Celene McIntyre

Assistant Professor
Supply Chain Management

Assistant Professor
Business Administration

Assistant Professor
Management

Michael Messina

Professor
Marketing Program

Professor
Graduate Business Studies

Blase Nicolia

Assistant Professor
Accounting Program

Instructor
MBA/MPA Online

Benyawarath Nithithanatchinnapat

Assistant Teaching Professor
Graduate Business Studies

Temidayo Osatuyi

Instructor
Graduate Business Studies

M. Roth

Associate Professor
Finance & Economics

Richard Stachel

Associate Professor, Master's
Masters Health Administration

Program Director Online MBA
MBA/MPA Online

Assistant Professor
Graduate Business Studies

Lei Wang

Assistant Professor
Finance & Economics

Xiangjing Wei

Associate Professor
Management

Assistant Professor
Graduate Business Studies

Jinhee Yoo

Associate Professor
Management

Rosemary Arant

Adjunct Faculty
Graduate Business Studies

David Benson

Adjunct Faculty
Business Administration

Emilee Benton

Adjunct Faculty
Online Master Business Admin

Edward Betza

Adjunct Faculty
Business Administration

Adjunct Faculty
Sociology Program

Michael Bova

Adjunct Faculty
Business Administration

Adjunct Faculty
Environmental Science & Engr.

Edwin Carrillo

Adjunct Faculty
Online Master Business Admin

Maura Chrostowski

Adjunct Faculty
Masters Health Administration

Thomas Comstock

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Business Administration

Adjunct Faculty
Master of Public Admin

Bari Courts

Adjunct Faculty
Masters Health Administration

Adjunct Faculty
Graduate Business Studies

James Demeo

Adjunct Faculty
Business Administration

Adjunct Faculty
Marketing Program

John Dohar

Adjunct Faculty
Masters Health Administration

Laura Gerow

Adjunct Faculty
Business Administration

Allyson Graham

Adjunct Faculty
Management

Timothy Grunzel

Adjunct Faculty
Business Administration

Aimee Hagerty

Adjunct Faculty
Masters Health Administration

Jill Heaney

Adjunct Faculty
Graduate Business Studies

Tomi Herold

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Business Administration

Adjunct Faculty
Masters Health Administration

Jason Hewitt

Adjunct Faculty
Masters Health Administration

Keith Holler

Visiting Assistant Professor
Graduate Business Studies

Adjunct Faculty
Mathematics Department

Courtney Jane

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Business Administration

Kirim Jeon

Adjunct Faculty
Masters Health Administration

Joseph Karpinski

Adjunct Faculty
Business Administration

Jennifer Karsh

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Christopher Kovski

Adjunct Faculty
Masters Health Administration

Abbey Lesniewski

Adjunct Faculty
Masters Health Administration

Richard Makowski

Adjunct Faculty
Business Administration

Elise Michaux

Adjunct Faculty
Marketing Program

Adjunct Faculty
Graduate Business Studies

Adam Mook

Adjunct Faculty
Supply Chain Management

Adjunct Faculty
Marketing Program

Stephen Murdock

Adjunct Faculty
Business Administration

Kaitlyn Nelson

Adjunct Faculty
Business Administration

Daniel Nick

Adjunct Faculty
Business Administration

Adjunct Faculty
Masters Health Administration

Adjunct Faculty
Healthcare Management

Dhimitri Nikolla

Adjunct Faculty
Masters Health Administration

Julie Omole

Adjunct Faculty
Graduate Business Studies

Raymond Oshop

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
History Program

Andrew Paris

Adjunct Faculty
Business Administration

Adjunct Faculty
Supply Chain Management

Kimberly Pellegrino

Adjunct Faculty
Business Administration

Pamela Pesta

Adjunct Faculty
Business Administration

Todd Price

Adjunct Faculty
Masters Health Administration

Adjunct Faculty
Business Administration

Chase Rogan

Adjunct Faculty
Business Administration

Adjunct Faculty
Marketing Program

Lynn Rupp

Adjunct Faculty
Masters Health Administration

Rebecca Russell

Adjunct Faculty
Marketing Program

Robin Shah

Adjunct Faculty
Graduate Business Studies

Adjunct Faculty
Online Master Business Admin

Pankaj Shah

Adjunct Faculty
Business Administration

Adjunct Faculty
Masters Health Administration

John Stone

Adjunct Faculty
Business Administration

Adjunct Faculty
Finance & Economics

Adjunct Faculty
Management

Melanie Titzel

Adjunct Lecturer
MBA/MPA Online

Geoffrey VanderPal

Adjunct Faculty
Masters Health Administration

Adjunct Faculty
Graduate Business Studies

Keith Wade

Adjunct Faculty
Graduate Business Studies

Stacey Walker

Adjunct Faculty
Business Administration

Adjunct Faculty
Management

Daniel Zimmerman

Adjunct Faculty
Business Administration

Brian Ziroli

Adjunct Faculty
Business Administration

Adjunct Faculty
Marketing Program

Adjunct Faculty
Management