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Strategic Communication

    Accelerated, Master of Arts
    Erie, Pennsylvania

The Master of Arts in Strategic Communication prepares students for careers in various areas of communication including public relations, corporate communication, and health communication. Students may choose to emphasize their studies on either communication management or health communication. The curriculum combines a theoretical foundation with a focus on the essential skills for communication professionals. According to the Bureau of Labor Statistics, employment in media and communication is expected to grow as fast as average with about 151,500 new jobs by 2030. These jobs arise from the need to create, edit, translate, and disseminate information across a variety of platforms.*

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Media and Communication Occupations.

What you Will Learn

At the completion of this 30-credit program students will be able to:

  1. Understand the cultural and political issues impacting the study of communication.
  2. Understand the dynamic nature of interpersonal communication in a variety of contexts.
  3. Apply theoretical principles of human communication theory and communication ethics in interpersonal, small group, team, and organizational contexts.
  4. Analyze the role that ethical persuasion plays within the marketplace.
  5. Evaluate existing research in order to examine a contemporary issue within the field of human communication.
  6. Critique existing professional practices and academic research to improve interaction between persons of varying religious, professional, and socio-economic backgrounds.

What Makes Us Different

  • Strategic Communication combines the study of communication with the strong humanities perspective anchored in the School of Communication & the Arts.
  • Courses are taught by faculty who have experience in various areas of communication.
  • The curriculum is designed to allow students to specialize in communication management or health communication.
  • Students gain hands-on experiences in their coursework through service and networking opportunities with community partners.

STEM Designated Degree Program

The MA in Strategic Communication is a STEM Designated Degree Program, focusing on the increasing need for technological skills in the field of communication. Students will learn skills to work in or manage digital and social media. Students will also learn how to analyze social media and communication data to make decisions. These skills are applied in a range of communication fields.

Our Faculty Experts

Jennifer Allen Catellier

Associate Professor
Health Communications

Co-Director
Communication and The Arts

Associate Professor
Communication and The Arts

Lindsey DiTirro

Assistant Professor
Communication and The Arts

Assistant Professor
Health Communications

Danielle Dolin-Bane

Adjunct Lecturer
Communication and The Arts

Adjunct Lecturer
Health Communications

Chester LaPrice

Operations Manager
WERG

Adjunct Lecturer
Health Communications

Adjunct Lecturer
Communication and The Arts

Megan Loibl

Registrar
Registrar's Office

Adjunct Lecturer
Health Communications

Mary McDade

Middle School Outreach Coordin
Col.Humanities,Ed.&SocScience

Adjunct Lecturer
Communication and The Arts

Adjunct Lecturer
Health Communications

Linda Mukina Felker

Adjunct Lecturer
Health Communications

Adjunct Lecturer
Communication and The Arts

Anne Styn

Adjunct Lecturer
Criminal Justice Program

Adjunct Lecturer
Criminalistics

Adjunct Lecturer
Health Communications